The traditional one-way approach of advertising to influence customers is not enough in today’s age of information dominated by social media.
Games appeal naturally to humans as they provide competition and good times. Thus, gamification has a great impact on business outcomes.
Over a week, we had the opportunity to work with founder Eugene Yastrub who is a serial entrepreneur with a great vision for the company. Our assignment was to create a market entry strategy for UAE market for LetsRock.
Sharing a few lessons about Gamification as a new-age CRM add-on. In case your company is looking at this exciting space do connect with Eugene to learn more about how LetsRock can help.
1. Attention
In the crowded world of advertising, gamification provides a differentiator that grabs the attention of potential customers.2. Engagement
Delighting customers is key to net promoter scores and an increase in sales by the greater adoption of products and services and realizing the lifetime value of customers.3. Community
Turning customers into active members of business by moving away from a transactional approach to long-term relationships are rewarding for both.As part of the International, consulting project had a great opportunity to travel to Lisbon and work with Letsrock a Ukrainian gamification company that shifted to Lisbon due to war.
Over a week, we had the opportunity to work with founder Eugene Yastrub who is a serial entrepreneur with a great vision for the company. Our assignment was to create a market entry strategy for UAE market for LetsRock.
Sharing a few lessons about Gamification as a new-age CRM add-on. In case your company is looking at this exciting space do connect with Eugene to learn more about how LetsRock can help.
A great treat: you can try RockPaperScissors for free with your friends at the below link.https://letsrock.net/
#gamification #letsrock
#gamification #letsrock
