To keep growing profitably, firms need to have a corporate strategy for expansion.
Here are the three possible growth vectors.
1. Value chain
Move across the product value chain by backward
or forward integration to capture more value.
2. Geography
Enter the new markets by expanding geographically
starting with familiar markets.
3. Product/Customer
Expand product portfolio to offer a range of product choices for different
segments of customers.
It was such a great learning experience from the Global & Corporate strategy module, it summarized a lot of MBA lessons by concretizing key concepts.
Cannot thank enough Patrick Gibbons for the fun and immersive sessions last week.
#globalstrategy #corporatestrategy #learning #mba